Privacy policy

ATB BIKE LLC PRIVACY POLICY

This Privacy Policy outlines how ATB Bike LLC ("we" or "the Site") collects, uses, and discloses your Personal Information when you visit or make purchases on our Site.

Collecting Personal Information

When you visit our Site, we gather specific information about your device, interactions with the Site, and the data required for processing your purchases. Additionally, if you contact us for customer support, we may collect further information. In this Privacy Policy, "Personal Information" refers to any information that can uniquely identify an individual. Below is a list of the Personal Information we collect and the reasons behind it:

Device Information

• Examples of Personal Information collected: web browser version, IP address, time zone, cookie data, viewed sites or products, search terms, and Site interaction details.
• Purpose of collection: To optimize Site loading for your convenience and analyze Site usage for improvement.
• Source of collection: Automatically collected via cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor Shopify.

Order Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card details), email address, and phone number.
• Purpose of collection: To fulfill our contract by providing products or services, processing payments, arranging shipping, issuing invoices and order confirmations, communicating with you, assessing orders for potential risk or fraud, and sending you information or advertisements related to our products or services, based on your preferences.
• Source of collection: Provided by you.
• Disclosure for a business purpose: Shared with our processor Shopify and financing partner Affirm.

Customer Support Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card details), email address, and phone number.
• Purpose of collection: To offer customer support.
• Source of collection: Provided by you.
• Disclosure for a business purpose: Shared with our processor Shopify and partner Zendesk.

Minors

Our Site is not intended for individuals under the age of 6. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to assist us in providing our services and fulfilling our contracts with you, as detailed above. For instance:

• We use Shopify to operate our online store. You can find more information on how Shopify uses your Personal Information here.
• We may share your Personal Information to comply with applicable laws and regulations, respond to legal requests such as subpoenas or search warrants, or safeguard our rights.

BEHAVIORAL ADVERTISING

As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For instance:

• We utilize Google Analytics to comprehend how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
• We share information about your Site usage, purchases, and interactions with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or similar technologies (depending on your location and consent).

For more details on how targeted advertising functions, please visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising via:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Using Personal Information

We employ your Personal Information to deliver our services, including offering products for sale, processing payments, shipping and fulfilling orders, and keeping you informed about new products, services, and offers.

Your Rights

CCPA (California Consumer Privacy Act)

If you are a California resident, you have the right to access the Personal Information we have about you (referred to as the ‘Right to Know’), to transfer it to a new service, and to request corrections, updates, or deletions of your Personal Information. To exercise these rights, please contact us using the information below:

Email: support@atbbike.com

Phone: +1(949) 333-9855

If you wish to designate an authorized agent to make these requests on your behalf, please contact us at the address provided below.

Cookies

A cookie is a small piece of data downloaded to your computer or device when you visit our Site. We use various cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by remembering your actions and preferences (such as login and region selection), eliminating the need to re-enter information upon returning to the Site or navigating between pages. Cookies also provide insights into how people use the website, such as whether they are first-time or frequent visitors.

We use cookies for optimization and service provision on our Site. These cookies may be "persistent" or "session" cookies, with session cookies lasting until you stop browsing, and persistent cookies expiring or being deleted after a specified period (ranging from 30 minutes to two years from download).

You can control and manage cookies in various ways, but please note that removing or blocking cookies may impact your user experience, potentially rendering parts of our website inaccessible.

Most browsers accept cookies automatically, but you can adjust your browser settings to accept or decline cookies. For more information on how to modify browser settings, block, manage, or filter cookies, consult your browser’s help file or visit sites such as www.allaboutcookies.org.

Additionally, please be aware that blocking cookies may not fully prevent information sharing with third parties like our advertising partners. To exercise your rights or opt out of certain information uses by these parties, follow the instructions in the "Behavioral Advertising" section above.

DO NOT TRACK

Please note that we do not alter our data collection and usage practices when we detect a "Do Not Track" signal from your browser. As there is no standardized industry understanding of how to respond to such signals, we maintain our existing practices.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact

For further details about our privacy practices, questions, or complaints, please contact us via email at support@atbbike.com or by mail at the address below:

ATB Bike LLC

13842 Newport Ave #D-1,
Tustin, CA 92780

+1(949) 333-9855